One Athletic Department.
Every Service, On Display.
Maize High School is the live proof of a Next Play partnership. This isn't a brochure of promises — it's the actual work, shown the same way we present an athlete: section by section, with real examples you can see. Scroll through every service we'd run for your program.
Athletic Communications
Your program's official voice — game recaps, press releases, and milestone coverage written to a college standard. Below: an actual Maize game story written by Next Play.
- Game recaps & results write-ups across all sports
- Press releases for signings, honors & milestones
- Pre-season previews & post-season wrap-ups
- Local media distribution & relationships
- Official program statements & announcements
You carry the communications load now — or it isn't happening. Next Play takes the writing off your desk on a schedule you can count on, without chasing coaches for quotes.
Social Media Management
A consistent, on-brand presence across every platform, managed end to end. Below: real Maize posts as they appeared in-feed.
- Managed posting across Instagram, Facebook & more
- Branded graphics: schedules, scores, spotlights
- Stories, reels & short-form built per platform
- A planned monthly content calendar — never improvised
- One consistent voice across every sport
Recruits, families, and the community judge a program by what they see online. Next Play makes that impression intentional — not whatever a volunteer had time to post.
Game Day Content
The real-time layer that makes game day feel like an event — hype going in, results coming out, same visual identity throughout.
- Pre-game matchup & hype graphics
- Live or near-live score updates
- Fast-turnaround final-score graphics
- Player-of-the-game & standout features
- Templates consistent across every sport
Game day is when your program is most visible and most under-resourced. Coverage happens whether or not anyone on staff is free — that's the point of an outsourced SID.
Recruiting Visibility
College-grade materials that help your athletes get seen — recruiting graphics, verified stats, and shareable profiles coaches can actually use.
- Recruiting-grade athlete graphics & stat cards
- Commitment & signing announcement packages
- Verified, well-presented performance stats
- Shareable athlete profiles for college contacts
- Highlight-ready presentation
Recruiting support is the most-requested thing from athlete families and the hardest to deliver without a dedicated person. Next Play makes it a standing capability, not a favor.
Video & Media Production
Edited video that carries your brand — hype videos, recap reels, and short-form clips that travel. Below: an actual Maize video. (In Webflow, replace the slot with a Hudl or YouTube embed.)
- Hype & intro videos for teams and events
- Weekly recap reels & highlight edits
- Athlete & coach feature pieces
- Vertical clips built for reels & TikTok
- Season-in-review & banquet packages
Video is the highest-impact, highest-effort content there is. Outsourcing it gets you the result without owning the editing, the gear, or the learning curve.
Live Event & Broadcast
Turning a phone-on-a-tripod stream into a broadcast your program is proud of — on-screen graphics, promotion, and post-stream clips.
- Livestream setup guidance & production support
- On-screen scorebugs & broadcast graphics
- Stream promotion so people tune in
- Archive & clip-out of key moments
- Integration with platforms like Box Out Sports
You may already stream — but is anyone promoting it, branding it, or clipping it after? Closing the gap between "we have a stream" and "we have a broadcast" is the work.
Photography Services
The image library every program needs and almost none have — game action, portraits, and milestone coverage, organized and ready to use everywhere else.
- Game & event action photography
- Team & individual portrait sessions
- Edited, organized, ready-to-publish galleries
- A growing library that feeds graphics & social
- Senior night, signing day & milestone coverage
Good photography is the raw material for almost everything else — social, recruiting, banners, the website. Solve it once and every other category gets better.
Athletic Branding & Design
One consistent visual identity across every sport, platform, and season — applied to your school's existing marks, the right way, every time.
- Cohesive visual system across all programs
- Templates for scores, schedules & spotlights
- Sport-specific logo & mark applications
- Brand standards that hold across every channel
- Design that respects your school's identity
Inconsistent branding quietly makes a strong program look amateur. A real design system fixes that across all your sports at once — not one coach at a time.
Print & Physical Media
The tangible side of the brand — programs, posters, banners, and senior-night boards families keep, designed to the same standard as everything on screen.
- Game programs & printed schedules
- Posters, schedule cards & flyers
- Banners, signage & gym/field graphics
- Senior night & recognition boards
- Print-ready files delivered to your vendor
Print still matters at the high school level — it's what families take home. Having it handled to a professional standard removes a recurring fire drill from your calendar.
Website & Digital Experience
A digital home that's actually current — rosters, schedules, results, and athlete pages kept up to date so the site reflects the program instead of embarrassing it.
- Roster, schedule & results pages kept current
- Athlete & team profile pages
- News & recap publishing to the site
- Clean, mobile-friendly presentation
- Ongoing upkeep so nothing goes stale
Your website is often a recruit's first stop. An out-of-date site does active damage. Keeping it current is low-glamour, high-impact — exactly what an outsourced SID owns.
Fan Experience & Engagement
Turning followers into a community — theme nights, fan polls, student-section content, and the campaigns that make people feel part of the program.
- Theme night & event promotion campaigns
- Fan polls, predictions & interactive content
- Student-section & tradition content
- Countdowns, throwbacks & community moments
- Engagement built into the content calendar
Engagement drives attendance, and attendance drives revenue and morale. This is the soft layer with hard results — and it only works if someone owns it consistently.
Booster Club & Fundraising
Giving boosters and sponsors something worth paying for — professional sponsor packages, recognition content, and campaign support that makes the program look fundable.
- Sponsor recognition graphics & shoutouts
- Professional sponsorship deck & package design
- Fundraising campaign content & promotion
- Donor & booster appreciation pieces
- Visible sponsor value that justifies renewal
This is the category that can pay for the whole partnership. When sponsors see professional recognition, they renew and raise their commitment — the media operation becomes a revenue engine, not a cost.
School Stores & Merchandise
Merch people actually want to wear, promoted like a brand would — apparel design, store promotion, and spirit-wear campaigns that turn pride into revenue.
- Spirit-wear & apparel design concepts
- Fan-store promotion & launch campaigns
- Seasonal & event-specific merch drops
- Storefront-ready product graphics
- Promotion tied into the content calendar
Merch only sells when someone markets it. Designed well and promoted properly, it turns from a break-even afterthought into a real contribution to the athletic budget.
Student-Athlete Development
Helping athletes build a real, professional digital presence — age-appropriate and credible, serving every athlete, not just recruits. Below: an actual Maize athlete profile.
- Professional athlete profiles & digital presence
- Personal-brand guidance, done tastefully
- Spotlight features that build confidence
- Recognition for academics, leadership & service
- A presence that serves every athlete, not just recruits
Development isn't only for D-I prospects. Investing in every athlete's presence builds loyalty across the whole community — and that's what fills rosters and stands year after year.
Analytics & Reporting
Proof the work is working — regular reporting on reach, engagement, and growth you can show your district, your boosters, and your sponsors.
- Regular reach & engagement reporting
- Growth tracking across platforms over time
- Content performance — what's resonating
- Sponsor-facing impression & value reporting
- Clear summaries you can forward, not decode
Reporting protects the budget line. Showing measurable reach and sponsor value turns a renewal conversation from a defense into an easy yes.
Athletic Department Operations
The behind-the-scenes glue — roster and schedule coordination, content workflows, and a single point of contact that keeps the whole operation running without adding to your plate.
- Roster & schedule coordination across sports
- Content intake & approval workflows
- A single point of contact for all media needs
- Organized asset libraries & archives
- Process that runs without your daily involvement
The point of an outsourced SID isn't just output — it's that the whole thing is managed. You get a department's worth of work without managing a department.
Built by a College SID — For Schools That Deserve One
Everything on this page exists because it was built by someone who ran it at the college level. Nick Morris spent his career as a Division I Sports Information Director and an NAIA Associate Athletic Director — the exact role colleges staff full-time to do what you've just seen.
Next Play takes that infrastructure and delivers it to high school programs as a service. No new hire. No equipment. No added load on your staff. Just the college-level communications department your program already deserves — proven, right now, at Maize.
See What This Looks Like
For Your Program
Maize is the proof. The next conversation is about your school. Book a 30-minute walkthrough — we'll map exactly what a partnership would cover for your program, and set a firm next step before we hang up.