Elevate your programs. Elevate your coverage.

Your Athletic Media Department

The outsourced athletic media, communications, branding, recruiting visibility, and fan engagement department for modern high school athletics.

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What Next Play Is
Your School Doesn't
Need More Software.
You need a modern athletic visibility department. Most high schools already have platforms for schedules, registrations, and scores. What they don't have is a sports information department, a recruiting visibility system, a content and storytelling team, and a modern athletic media operation. That's where Next Play comes in.
Traditional School Setup
✗Coaches post when they can
✗Random inconsistent graphics
✗Stats get buried
✗Sponsors get logo placement only
✗Athletes lack consistent exposure
✗Reactive communication
Next Play System
✓Dedicated athletic media support
✓Unified school branding
✓Stats become athlete visibility
✓Sponsors get content and reporting
✓Athletes receive recruiting assets
✓Structured athletic media operation
Who We Serve
Built for Modern
Athletic Departments
Next Play supports every stakeholder connected to high school athletics — from the AD managing multiple programs to the coach trying to get athletes seen by college recruiters.

Athletic Directors

Limited staff · Inconsistent communication · Pressure to modernize · Community engagement demands · Sponsor expectations
Next Play Provides
Centralized athletic communications · Consistent department-wide branding · Monthly visibility reporting · Content operations support

Coaches

No time for media or content · Recruiting visibility challenges · Social media inconsistency · Difficulty promoting athletes
Next Play Provides
Recruiting graphics · Athlete spotlights · Game recaps · Stat graphics · Social media support

Booster Clubs & Sponsors

Limited sponsor visibility · Weak community engagement · Inconsistent fundraising promotion
Next Play Provides
Sponsored content · Community campaigns · Sponsor graphics · Visibility reporting

Student-Athletes

Lack of recruiting exposure · Weak online presence · No professional branding
Next Play Provides
Recruiting profiles · Athlete graphics · Spotlight campaigns · Highlight promotion

Parents & Communities

Limited athlete recognition · Poor athletic communication · Lack of school pride content
Next Play Provides
Athlete storytelling · Weekly recaps · Game coverage · Community highlights
Services
What We Offer
The outsourced athletic media, communications, branding, recruiting visibility, and fan engagement department for modern high school athletics.
Athletic Communications
Full Athletic Communications Management
Sports Information Director (SID) Services
Athletic Department Media Operations
Multi-Sport Coverage
Athletic Department PR
Press Releases & Game Recaps
Pregame Notes & Postgame Coverage
Season Previews & Weekly Recaps
Championship & Rivalry Coverage
Breaking News & Coach Announcements
Athlete Awards & Milestone Coverage
Athletic Department Newsletters
Media Guides & Record Book Management
Athlete, Coach & Community Spotlights
Alumni, Hall of Fame & Human Interest Stories
Academic Athlete Features
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Social Media Management
Instagram, Facebook, X, TikTok, YouTube & LinkedIn
Social Media Strategy & Monthly Content Calendars
Sport-by-Sport Content Plans
Social Scheduling & Caption Writing
Hashtag Strategies
Story, Reels & Shorts Strategy
Community & Engagement Management
Social Media Audits & Platform Growth
Social Analytics & Trend Research
Seasonal, Rivalry & Hype Campaigns
Countdown Campaigns
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Game Day Content
Game Day & Matchup Graphics
Starting Lineup Graphics
Final Score, Win & Postgame Graphics
MVP & Player of the Game Graphics
Stat Leader Graphics
Live Story Updates
Quarter & Halftime Updates
Schedule & Tournament Bracket Graphics
Championship & Rivalry Graphics
Senior Night & Theme Night Graphics
State Playoff Coverage
National Signing Day Graphics
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Recruiting Visibility
Recruiting Graphics & Athlete Profiles
Athlete Landing Pages & Digital Portfolios
Highlight Promotion
Offer & Commitment Graphics
Weekly Leader & Stat Graphics
Recruiting Edit & Intro Videos
Hudl Profile Optimization
College Exposure Campaigns
Recruiting Newsletters
Position Group Spotlights
College Coach Media Kits
National Exposure Packages
Showcase Coverage & Recruiting Media Days
NIL Readiness Branding
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Video & Media Production
Hype & Cinematic Recap Videos
Social Reels & Highlight Videos
Documentary-Style Features
Practice Recaps & Mic'd Up Videos
Athlete & Coach Interviews
Behind-The-Scenes Content
Media Day Shoots & Promo Videos
Senior Tribute & Recruitment Videos
YouTube Shows & Short-Form Vertical Video
Drone Footage & Livestream Promo
School Brand Films
Sports Podcast Production
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Live Event & Broadcast
Livestream Program Consulting
Broadcast Workflow Setup
Athletic Broadcast Branding
Broadcast & Stream Overlay Graphics Packages
Scorebug & Lower Third Graphics
Pregame, Halftime & Postgame Graphics Packages
Intro & Lineup Animations
Video Board Graphics
Hudl TV & YouTube Channel Branding
Student Broadcast Team Training
Broadcast SOPs & Camera Setup Consulting
Multi-Sport Broadcast Systems
Model
Schools provide equipment, cameras & operators. Next Play provides branding, graphics, systems, workflows & creative direction.
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Photography Services
Action & Event Photography
Media Day & Team Photography
Individual Athlete Photography
Coach Headshots
Senior Banner Photography
Championship & Tournament Photography
Recruiting Photography
Social Media & Facility Photography
Sponsor & Drone Photography
Photo Editing & Team Poster Photography
Photo Day Coordination
Model
Next Play manages projects, coordinates photographers & maintains branding consistency. Contractors shoot on-site.
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Athletic Branding & Design
Athletic Department Brand Strategy
Athletic Visual Identity Systems
Graphic Template Systems
Recruiting Brand Systems
Program Brand Guidelines & Typography
Social Media Brand Kits
Sport-Specific & Championship Branding
Event & Sponsor Integration Design
Media Day Branding
Alternate Logo Concepts
Facility, Tunnel & Locker Room Concepts
Weight Room Branding & Digital Asset Libraries
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Print & Physical Media
Team, Schedule & Senior Posters
Senior Banners & Yard Signs
Locker Room, Tunnel & Wall Wrap Graphics
Championship & Event Banners
Flyers, Ticket & Program Covers
Media Guides & Recruiting Booklets
Sponsor & Booster Signage
Step & Repeat Backdrops & Tent Branding
Spirit Wear Design & Window Graphics
Athlete & Team Trading Cards
Vinyl & Facility Signage
Model
Next Play designs and coordinates vendors. Third-party vendors print and manufacture.
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Website & Digital Experience
Athletic Website Design & Management
Sport, Athlete & Coach Pages
Recruiting Portals
Schedule Integrations & News Sections
Booster Club & Sponsor Pages
Athlete+ Profiles
Media Galleries & Livestream Embeds
SEO & Mobile Optimization
Athletic App Consulting
Digital Ticketing Integration
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Fan Experience & Engagement
Student Section Branding
Theme Night & Pep Rally Campaigns
Fan Giveaways & Polls
Countdown & Rivalry Week Campaigns
Hype Campaigns & Fan Interaction Graphics
Student Fan & Alumni Engagement Features
Hall of Fame Campaigns
Spirit Week & Tailgate Branding
Community Pep Campaigns
School Spirit Videos
Digital Fan Contests & Voting Campaigns
Mascot Branding & In-Venue Graphics
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Booster Club & Fundraising
Booster Club Branding, Websites & Social Media
Sponsor Deck Design & Sponsorship Packages
Sponsor Sales Materials
Fundraising Campaign Branding
Auction & Annual Event Branding
Annual Athletic Reports
Donor Recognition Systems
Corporate Sponsor Graphics & Activation
Sponsor Exposure Reports
Booster Recruitment Campaigns
Fundraising Video & Landing Pages
Athletic Capital Campaign Branding
Sponsorship Fulfillment Tracking
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Student-Athlete Development
Athlete Branding & Recruiting Education
Social Media Education
Media & Interview Training
NIL Readiness Education
Personal Branding Workshops
LinkedIn Setup & Recruiting Profile Consulting
Character & Leadership Spotlights
Athlete Resume Development
Athlete Portfolio Pages
Public Speaking Training
Digital Presence Audits
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Analytics & Reporting
Monthly Visibility Reports
Engagement & Reach Reports
Recruiting Visibility Reports
Athlete Feature Tracking
Sponsor ROI Reports
Social Growth Dashboards
Campaign Performance Reports
Quarterly Strategy Reviews
Athletic Brand Audits
Competitor Benchmarking
Recruiting Exposure Analytics
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Athletic Department Operations
Athletic Department Consulting & Audits
SID & Coach Media Training
Athletic Workflow Systems
Athletic Content Calendars
Communications & Crisis Planning
Branding & Recruiting Workshops
Social Media Education
Student Media Team Development
Athletic Strategy Sessions
Production SOP Development
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School Fan Stores & Merchandise
School Fan & Team Apparel Stores
Booster Club Merchandise
Championship & Rivalry Merchandise
Athlete & Coach Merch Drops
Spirit Wear & Student Section Merchandise
Playoff & Limited Edition Apparel
Fundraising Apparel Campaigns
Senior Night & Alumni Merchandise
Staff & Event Apparel
Media Day & NIL Athlete Merchandise
Powered by Printful
Next Play designs products, manages storefronts & handles branding. Printful prints, fulfills, ships & handles inventory.
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Packages
Choose the Right Level
of Athletic Visibility
Three tiers built to match where your program is — and where it's going. All packages include onboarding, branding setup, and monthly reporting.
Services Essential
$397/mo · $4,764 annually		 Complete
$697/mo · $8,364 annually		 Elite
$997/mo · $11,964 annually
Athletic Communications ✓ ✓ ✓
Social Media Management ✓ ✓ ✓
Game Day Content ✓ ✓ ✓
Live Event & Broadcast Coverage ✓ ✓ ✓
Analytics & Reporting ✓ ✓ ✓
Recruiting Visibility — ✓ ✓
Video & Media Production — ✓ ✓
Booster Club & Fundraising — ✓ ✓
Athletic Branding & Design — — ✓
Photography Services — — ✓
Website & Digital Experience — — ✓
Student-Athlete Development — — ✓
Fan Experience & Engagement — — ✓
Print & Physical Media — — ✓
School Fan Stores & Merchandise — — ✓
Athletic Dept. Operations Support — — ✓
Annual contracts · Payment plans available
Custom Packages
Not Every Program Fits
a Standard Tier

Custom packages are built around your sport, your season, and your budget. Tell us what you need and we'll build the right package around your program.

Request a Custom Quote →

Bring College-Level
Athletic Media to Your School

Modern athletic departments need more than schedules and scores. They need visibility, storytelling, recruiting support, and consistent communication.

Book a Discovery Call